Brand Guide

Trends and Innovations in Marquee Design

Printed marquees have been a popular way of promoting businesses, events, and products for many years. However, with the advancements in technology, the design and manufacturing of marquees have undergone a significant transformation, leading to the introduction of new trends and innovations. This article will discuss some of the current trends and innovations in the world of printed marquees.

Digital Printing Technology- One of the major trends in printed marquees Brisbane is the use of digital printing technology. This method of printing allows for high-quality, full-colour images and designs to be printed directly onto the fabric of the marquee. The digital printing process is faster and more efficient than traditional screen-printing methods and allows for a wider range of colours, making it easier to create eye-catching designs. Furthermore, digital printing also enables the creation of custom designs, making it easier for businesses to personalize their marquees according to their brand and marketing needs.

Eco-Friendly Materials – Another trend in the world of printed marquees is the use of eco-friendly materials. In response to the increasing demand for environmentally friendly products, manufacturers have started using materials such as recycled polyester for the production of marquees. This not only helps reduce waste but also makes the marquees more durable, resistant to weather conditions and long-lasting.

Portable and Lightweight Designs- A third trend in printed marquees is the development of portable and lightweight designs. This trend has been driven by the need for marquees that are easy to transport and set up, making them ideal for use at events, exhibitions, and trade shows. Portable marquees are often made from lightweight materials and are designed to be assembled and disassembled quickly and easily, making them a convenient solution for businesses on the go.

Interactive and High-Tech Features – Another innovation in printed marquees is the introduction of interactive and high-tech features. This includes the use of LED lighting, touchscreens, and other interactive elements that enhance the user experience. For example, businesses can use marquees with touchscreens to showcase products, display interactive advertisements, and even provide interactive demonstrations to customers.

Customization Options – Finally, businesses are also able to take advantage of a wider range of customization options when it comes to printed marquees. This includes the ability to choose the size, shape, and colour of the marquee, as well as the addition of additional features such as windows, doors, and sidewalls. With these customization options, businesses can create marquees that meet their specific needs and requirements, making them more effective in promoting their brand and products.

In conclusion, printed marquees are a versatile and effective way of promoting businesses, events, and products. With the advent of new trends and innovations, such as digital printing technology, eco-friendly materials, portable and lightweight designs, interactive and high-tech features, and customization options, marquees have become more effective and efficient than ever before. Whether for use at events, exhibitions, or trade shows, marquees are an essential tool for businesses looking to make a lasting impression on their customers.

Cadi Hopper
the authorCadi Hopper

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